My friend in New Zealand, Dion Nash, runs a water company called 420. He was working in New York recently, and among the general revelry, gave me a black T-shirt with the 420 logo on it. It's a great t-shirt and I have been wearing it a lot. Strangely, people keep coming up to me and somewhat furtively calling out 'yeah, 420!' It's happened enough to be of note, but I've had no idea why.
This confusion rivals a night when I went out in Los Angeles after work one Friday, and was having a few beers in a bar in Santa Monica. All night, hammered English men and women kept coming up and yelling "Gigsy!" at me in loud, wet, drunken voices, patting me on the back and the like. I just smiled politely - no idea what they were talking about. Only much, much later did one of them explain that somebody in their party thought I looked like Ryan Giggs. (who?)
But with the 420, somebody just enlightened me: 420 is the US Police Code for marijuana. As in "Roger that, Poncherello, we've got a 420" It's become sufficient a cult thing that you're supposed to spark up your Bob Hope at 420pm. Indeed April 20 (4/20) is National Pot Smoking Day, and you're supposed to smoke from 420am to 420pm.
Surely this bids pretty well for the launch of 420 in the US later this year! Nasher probably has a new 'flavour' in the works. Pass me the 420, I'm, like, sooo wasted man.
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